"Rence," it's the nickname of the boy in the story. "Fleur" is derived from the French word for "Flower". Rence Fleur - the eventual name of the flower shop the couple would open - was a gift the boy wanted to give to the girl while they were walking through Paris' Luxembourg Gardens.
THE TWO WISHED THEY COULD STAY IN THAT MOMENT FOREVER. TIME-STOPPING MEMORIES ARE AT THE HEART OF RENCE FLEUR'S MISSION. OUR BOXES OF PRESERVED FLOWERS ARE MEANT TO EVOKE MEMORIES, AS DEEPLY CHERISHED AS THE MAIN COUPLE IN OUR STORY.